Introduction
Viggle was a popular mobile app that rewarded users for watching television and listening to music. Launched in 2012, the app allowed users to earn points that could be redeemed for real-world rewards. At its peak, Viggle had a strong user base and partnerships with major brands, but it eventually faded away. This article explores how Viggle worked, why it gained popularity, and what led to its decline.
What Was Viggle?
Viggle was a loyalty rewards app that encouraged users to engage with TV shows and music. By simply “checking in” to their favorite programs or songs, users could earn points that could later be exchanged for gift cards, electronics, or discounts.
How Viggle Worked
Viggle used audio recognition technology to detect what users were watching or listening to. When a user activated the app while watching TV or playing music, the app would “listen” and verify the content. If the content matched a recognized program or song, the user would receive points.
Earning and Redeeming Points
Users earned one point per minute of verified TV watching.Special shows and promotions allowed users to earn bonus points.Users could redeem points for gift cards from retailers like Amazon, Best Buy, and Starbucks or for merchandise and discounts.
Viggle’s Popularity and Growth
Viggle quickly gained a loyal user base. Many people saw it as an easy way to earn rewards for an activity they were already doing—watching TV. The app’s partnerships with media companies and advertisers also made it attractive for brands looking to reach engaged audiences.
The Decline of Viggle
Unsustainable Business Model – Giving away rewards for passive engagement became costly. The company struggled to balance the cost of rewards with ad revenue.Reduced Rewards – As costs increased, Viggle reduced point values and made rewards harder to earn, frustrating users.
Acquisition and Rebranding – In 2015, Viggle was acquired by Perk, another rewards platform. Later, Perk was acquired by a company called RhythmOne, which discontinued the Viggle brand.
What Happened to Viggle
After Perk acquired Viggle, the app’s functionality changed. Eventually, it was merged with Perk’s ecosystem, and the original Viggle experience disappeared. The app is no longer available for download, and its rewards program no longer operates.
Are There Alternatives to Viggle?
Swagbucks Live – Offers points for answering trivia questions.Mistplay – Rewards users for playing mobile games.InboxDollars – Pays users for watching videos and taking surveys.
Viggle was an innovative app that allowed users to earn real rewards for watching TV and listening to music. However, due to financial struggles and changing ownership, it eventually shut down. While Viggle is no longer available, other reward-based apps have taken its place, offering users new ways to earn points for their entertainment habits.
